Alpha 7SIII: Top Choice of Renowned Cinematographer and Content Creator

When you talk about professional shooting, renowned and sought-after content creators, veteran directors, and cinematographers would not hesitate to say that their top choice is Sony’s Alpha 7SIII mainly because of its extraordinary capabilities that bring their Imagination in Motion.

Sony Philippines (SPH) conducted a virtual interview with game-changing digital content creator, Lit Lab Studios headed by Patrick Martin and Hiromi Uematsu and professional director and cinematographer, JA Tadena to share their experience using the Sony Alpha 7SIII and why is it their top choice.

Patrick, Hiromi, and Pao of Lit Lab Studios (left) and JA Tadena (right)

SPH: How was your experience using Sony’s Alpha 7sIII?

Lit Lab: On a business perspective, it’s more practical and it gives us more room for growth, and as a freelancer, if I invest in a camera like this, I can go head to head with the clients because the qualities of the videos are superb.

JA: It was really a big ease for me because the important thing I always consider in cameras is that I am able to control it easily, so the size is really important.

 

SPH: What’s your favorite feature of the camera?

Lit Lab: The low light capability because the videos are impeccable as the camera can capture even during darkest times and it’s very useful for us who love to use natural lights; all colors are more natural.

JA: The auto focus blew me away, during my shooting experience, when I need the auto focus to work, it was really on point. It’s also the best low light camera out there as I am able to shoot with just a flashlight or a candle that was almost impossible before. I’m really excited to create more content with it.

Lit Lab Studios recently released a dance music video for the Ayala Malls’ Zing app where they revealed that they used Alpha 7sIII as their main camera during production and JA Tadena also showcased a short dance film, “Move,” to test drive the A7sIII and see how it performs in low and minimal lighting.

 

Watch JA Tadena’s short dance film “Move,” shot with the Alpha 7SIII here.

SPH: How important is investing in your gear?

Lit Lab: A vision is always important when it comes to telling the story and capturing the market, but then, execution is just as important so having a powerful tool and camera to translate your vision is vital, the gear is always as important to the vision we want.

JA: It’s important that your equipment and skills are there; the skill is important of all things, but it can go to a whole new level if you have better equipment.

 

SPH: How did Sony’s A7sIII embody its tagline, “Imagination in Motion?”

Lit Lab: Given the features, the imagination in motion comes in with how the quality of our work has improved when it comes to becoming clearer and it helps us in translating our vision in actual.

JA: The camera gives you more focus on creativity, it’s a smart camera that eases your worry on technicality so you can focus on your creativity. It’s a point-and-shoot for professionals and it’s that easy to use and you can just let your imagination go crazy and you’ll still be able to achieve it.

Lit Lab Studios and JA Tadena are just some of the many professionals who have always ensured that they are equipped with the best gears so they can create better content and personalize their creative visions.

Watch Lit Lab Studio’s short cinematic film here, shot entirely with the Alpha 7SIII.

 

SPH: What is your advice to content creators out there? Aspiring and those who have started already?

Lit Lab: Always be creative and it’s very important to be wise and smart with how we spend our money, we should spend in something that is powerful and with a long-term equipment that could help you grow not just your businesses but also as a creative.

JA: Keep shooting and find your style, eventually, you’ll be able to find your voice and what you will show to the people. Everything is also accessible and more affordable for you, there are new gears like the A7sIII that are so easy to use, so keep learning and keep shooting.

 

Truly, Sony’s Alpha 7SIII is made for every content creator to be able to put their Imagination in Motion. For full product details of the Sony Alpha 7SIII, visit here.

The Alpha 7SIII is also included in Sony’s Summer Gadget Deals where you can pay for 12 months with 0% interest and includes a promo bundle of a 64GB SD card and a Peak Design leash. View the full catalog at https://www.sony.com.ph/microsite/summergadgetsale/. Promo ends on March 31, 2021, so visit the nearest Sony Authorized Camera Dealers now!

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An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Sony Electronics Introduces Alpha 7C Camera and the Zoom Lens, the World’s Smallest and Lightest Full-frame Camera system

(MANILA, PHILIPPINES) – Sony announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability

and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.

“We are committed to creating the best tools possible based on the needs of our customers,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

 

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop  wide dynamic range and high-speed image data processing. 

Alpha 7C with SEL2860

Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is a similar size and weight to an APS-C camera, with only 1% more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body2 through  upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts. Even in this compact body, the Alpha 7C features a 5-step stabilization effect that allows shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images11 when using the viewfinder.

 

Outstanding Full-frame Image Quality

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable to ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.

 

Advanced Autofocus

Using AI-driven functions, the Alpha 7C’s Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” now is assignable to a custom key and can now be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.

The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst and achieves highly accurate and reliable AF precision in light down to EV-4. These features make it easier to capture fast-moving subjects.

 

Expanded Video Capabilities

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160)3, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been placed on the top of the camera making it easier to operate while recording in selfie mode. Additionally, the Alpha 7C provides high quality video recordings, not just for images, but also for audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

 

Designed for Reliable Operation

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch operations.  The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant to support shooting needs in challenging environments.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac) so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

 

New FE 28-60mm F4-5.6: The World’s Smallest and Lightest4Full-frame Zoom Lens with High Image Quality

The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the 3 aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 167g and 66.6 mm dia. x 45 mm, along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivalled compactness and lightness, allowing users to easily carry it all the times. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens system1. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistant22 and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

 

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12% reduction in volume and 7% reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28 light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection5 advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is taken into account to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed “Metal Shoe Foot with Rugged Side Frame” that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all the directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant22 design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.  

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera26 and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups at distances of up to 114 feet (35 meters) for extraordinary lighting control and versatility.  The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)29.

 

Availability

Pricing and Availability in the Philippines will be announced soon.

For full product details, please visit:

Alpha 7C: www.sony-asia.com/electronics/interchangeable-lens-cameras/ilce-7c

FE 28-60mm F4-5.6: www.sony-asia.com/electronics/camera-lenses/sel2860

HVL-F28RM: www.sony-asia.com/electronics/interchangeable-lens-cameras-flashes-lights/hvl-f28rm

A product video on the new Alpha 7C can be viewed here.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

(Manila Philippines) – Sony announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series⁠ — the Alpha7S III (model ILCE-7SM3).

Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

 

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,”, said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

 

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three times and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing power, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

 

Professional Video Workflow Solutions

The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS™). The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW output to an external recorder via HDMI Type-A connector, offering additional post-production flexibility.

 

Improved Image Quality

The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III delivers legendary S-series sensitivity with significantly enhanced color reproduction and texture renderings for improved overall image quality. The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings. It offers improved image quality by approximately 1 stop of noise reduction in the middle and high sensitivity ranges.

 

The colors and textures of foliage, human skin, and more are ideally and consistently reproduced without dependence on light sources. Gradation rendering has also been refined for better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise white balance under artificial lighting, including fluorescent and LED lights.

 

Versatile Operability

Advanced Autofocus Performance for Hybrid use

For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by combining phase-detection and contrast-detection AF, giving it the ability to track subjects over a wide area with outstanding speed, precision and smoothness, even when using a narrow depth of field. Fine focus expression is possible with Sony’s E-mount lenses.

 

For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system, thanks to the new image processing engine. It ensures accurate, reliable detection, even when the subject’s face looks away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time Eye AF is automatically initiated when an eye is detected.

 

Flexible Autofocus Settings for Movie Shooting

Based on customer feedback, the camera includes several AF features for professional users including AF Transition Speed in seven settings, to easily create rack-focus transitions, and five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo. It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely from the Imaging Edge Mobile application.

 

New Heat-dissipating Structure

The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an hour or more. A newly developed unique heat dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating ranges, preventing overheating while maintaining compact body dimensions. The new heat-dissipating structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture resistance.

 

Movie Assist Functions

For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Mode with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more. The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for optimal visibility even in bright outdoor environments.

 

In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that can be used for both photo and video shoots, making it easy to create interesting moods right in the camera to be used as is or customized by the user.

 

A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking.

 

Additional movie assist functions include a redesigned monitor display with a bold, clearly visible red frame that makes it clear when recording is in progress even when mounted on a rig or gimbal, custom zoom settings, adjustable white balance while recording, display rotation, interval recording, still extraction from movies and more.

 

Outstanding Still Image Photography

The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. The camera can also achieve high AF precision to accurately and reliably focus in light down to EV-6, where subjects are difficult to see clearly even with the naked eye. Users can continuously shoot more than 1,000 uncompressed RAW images at up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.

 

The Alpha 7S III also includes the world’s first 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III viewfinder offers a 0.90x viewfinder magnification, 41° diagonal field of view, 25mm high eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture resistant, extremely responsive, and has switchable modes for different subject types. Every aspect of the Alpha 7S III viewfinder has been designed and refined for a professional workflow.

 

For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced compression technology to maintain image quality while significantly reducing file size and saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic range.

 

Versatile Design Made for the Pros

CFexpress Type A for High-speed Data Transfer

In another world’s first, the Alpha 7S III features two CFexpress Type A  compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally suited to high-speed continuous RAW still image shooting as well as 4K 120p movie recording at high bit rates, providing next-generation write speeds that can quickly clear the buffers of cameras that generate high volumes of still image and movie data. High-speed data transfer to a PC is possible at about 1.7 times faster than that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.

 

Revised Menu System with Enhanced Touch Screen

The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills and movies, separate settings can now be stored for stills and movie shooting for quick transition between the two.

 

High Reliability Gives Creators New Freedom

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 7S III features a redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus dust and moisture resistance that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support USB PD (Power Delivery), allowing higher power to be supplied from an external source so that users can continue to record for extended periods with minimal internal battery usage.

 

Advanced Connectivity for Professional Working Environments

The Alpha 7S III has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with several advanced connectivity options. The camera supports 5GHz/2.4GHz wireless LAN (IEEE 802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It also carries new USB tethering support When connected to a 5G (5th generation technology standard for cellular networks) compatible device such as Sony’s "Xperia 1 II" smartphone via USB cable, it is possible to use 5G network for fast and stable FTP file transfer.  USB to high-speed wired LAN connectivity also offers stable and fast FTP transfer for both movies and stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for smooth handling of large image files.

 

Availability

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be in the Philippines in October 2020. Pricing will be announced soon.

 

For full product details, please visit:

https://www.sony-asia.com/electronics/interchangeable-lens-cameras/ilce-7sm3  

 

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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The world’s first 61MP full-frame camera, the Sony Alpha 7RIV is now available in stores!

The unveiling of Sony’s new A7RIV, the world’s first 61-MP full-frame mirrorless camera, reinforces the brand’s position as a leading innovator in the camera business.

A powerful new addition to the Alpha line up, this edition of the A7R regards the inclusion of a whopping 61- MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which gives an impressive imaging result with incomparable smoothness, a 15-stop dynamic range and, of course, impeccable speed.

Sony A7RIV specifications:

- World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor

- 15-stops dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights

- High-speed continuous shooting at up to 10 fps with full AF / AE tracking for approx. 7 seconds in full-frame mode with an increased buffer memory, and approximately 3x more in APS-C mode

- 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points

- Debut of Real-time Eye AF for movie recording and advanced Real-time Tracking plus Real-time Eye AF for still image recording

- Features an APS-C crop mode delivering stunning high resolution of 26.2MP2

- 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electric viewfinder with outstanding detail, brightness and contrast

Price and Availability:

The A7RIV is priced at Php 199,999.00 and is now available in all Sony centres and authorized dealers nationwide.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

(MANILA, PHILIPPINES) – Sony announced the latest addition to its acclaimed Alpha™ 7R series full-frame mirrorless camera line-up; the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Dai Tanaka, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”

Alpha 7R IV with SEL2470GM

A New Level of Image Quality

The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP2, the world’s first of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.  The camera also boasts an impressive 15-stop3 dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha™ cameras to maintain outstanding color reproduction. 

This new full-frame model is equipped with an innovative 5-axis optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully re-designed to reduce even the slightest movement that may cause blur. 

The Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions. 

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in 1 or 0.5-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels worth of data then composited into a 240.8 million pixels (19008 x 12672 pixels) image using the “Imaging Edge™” desktop application. Ideal for photographing architecture, art or any other still life photography subject, this enhanced mode produces photographs with a level of detail and color accuracy that is simply stunning. 

Shooting and Focusing Speed

The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps4 with continuous, accurate AF/AE tracking for up to approximately 7 seconds5 in full-frame, full-resolution mode (JPEG / RAW), and approx. 3x seconds in APS-C crop mode delivering 26.2MP2 images.  These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail. 

The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74% of the image area.  There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision than ever. 

The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, stay locked onto the subject’s eye with extreme precision. This is available for both animal and human subjects, with an option to select either animal or human Eye AF mode depending on the shooting situation. Additionally, the Real-time Tracking7 feature is available which utilizes a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system.  There is also an anti-flicker shooting mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimize any impact on the final image. 

Enhanced Connectivity for Professional Workflow

Sony’s new Alpha 7R IV full-frame camera is equipped with a variety of advanced connectivity features designed to enhance professional workflow.  The new model includes wireless LAN functionality to support the conventional 2.4 GHz band as well as a high-speed 5 GHz band for faster, more stable data transfer.  Wireless PC remote connectivity (wireless tethering shooting)8 is also available on the new Alpha 7R IV, a first for Sony cameras.  Requested by many working professionals, this will allow for much more freedom in studio and location shoots, where the photographer can move around freely without restriction.

In addition to high-speed Wi-Fi® and wireless PC connectivity8, the new full-frame camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Imaging Edge software compared to the Alpha 7R III. It also supports FTP data transfer with background transfer capability, allowing photographers to send images to a specified FTP remote server while they are still shooting or reviewing images. 

To support an efficient, high-speed connected professional workflow, Sony has announced version 2.0 of “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)12. The ’Remote’ application allows users to control cameras and monitor live shooting on their PC screen; the ‘Viewer‘ application is used to quickly preview, rate and select photos from large libraries and the ’Edit‘ application can develop RAW data into high-quality photos for delivery.

To maximize convenience in image transfer, when utilizing the latest version of Sony’s Imaging Edge Mobile™ application, the camera can now transfer images to a connected smartphone even if the power is set to OFF.  

High-resolution 4K and Professional Filmmaking Features

In addition to its impressive still image capabilities, the new Alpha 7R IV performs exceptionally well as a serious filmmaking tool, offering 4K (3840x2160 pixels) video recording and full pixel readout without pixel binning in Super 35mm mode9. This ensures high-quality 4K footage with exceptional detail and depth. S-Log 2 and S-Log 3 are also available to maximize color grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. HLG (Hybrid Log-Gamma) is also available on the Alpha 7R IV to support an Instant HDR workflow.

For video autofocus, the versatile new full-frame camera utilizes a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition.

The new Alpha 7R IV debuts Real-time Eye AF for movie shooting6, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. The Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected. 

Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe™ (MI Shoe), allowing direct connection of the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording.  Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion functions and much more. 

Enhanced Build, Design and Customizability

The new Alpha 7R IV has several upgrades to its design and usability, with many adjustments being implemented directly based of the voice of Sony’s professional community. 

To maximize durability, the new Alpha 7R IV features upgraded dust and moisture resistance, with additional sealing provided at all body seams, the battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy, and has an upgraded six screw, extra-firm mount.

Additional enhancements to the body design include an improved grip for greater comfort and a surer hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button and a redesigned shape and new position for the rear dial.  A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.

For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to and read from an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same type. 

Despite its 1.5x pixel count, the battery life has also been improved – with a CIPA measurement of up to 670 still images per charge using LCD monitor, or 530 images with EVF). For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries.  The body can also be powered via the USB connector.

　

New Accessories

Sony has released a variety of new accessories to compliment the new Alpha 7R IV camera, including:

VG-C4EM

VG-C4EM Vertical Grip – provides same operation, handling and design as the Alpha 7R IV camera, including upgraded dust and moisture resistance19, doubles battery life and allows USB battery-charging via the camera body.

ECM-B1M

ECM-B1M Shotgun Microphone – Eight high-performance mic capsules and advanced digital signal processing provide three selectable directivity patterns in one compact microphone of approx. 99.3mm (4 inches) in length with Super-directional pick up; when connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible quality is achieved without noise or degradation.

XLR-K3M

XLR-K3M XLR Adaptor Kit – Two XLR/TRS combo connectors and one 3.5mm stereo mini jack for microphone and line input, with extensive control that helps facilitate the post processing workflow; connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible audio quality is achieved without noise or degradation;  supplied extension cable for Audio provides extra flexibility for camera attachment with rig, cage or bracket.

Availability

Sony Philippines has yet to announce the pricing and availability for the new Alpha 7R IV Full-frame interchangeable Lens Camera in the Philippines. The product page will go live on July 19, 2019.

For full product details, please visit:

https://www.sony-asia.com/electronics/interchangeable-lens-cameras/ilce-7rm4

A product video on the new Alpha 7R IV can be viewed here.

A product video on the new ECM-B1M can be viewed here.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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