The world’s first 61MP full-frame camera, the Sony Alpha 7RIV is now available in stores!

The unveiling of Sony’s new A7RIV, the world’s first 61-MP full-frame mirrorless camera, reinforces the brand’s position as a leading innovator in the camera business.

A powerful new addition to the Alpha line up, this edition of the A7R regards the inclusion of a whopping 61- MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which gives an impressive imaging result with incomparable smoothness, a 15-stop dynamic range and, of course, impeccable speed.

Sony A7RIV specifications:

- World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor

- 15-stops dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights

- High-speed continuous shooting at up to 10 fps with full AF / AE tracking for approx. 7 seconds in full-frame mode with an increased buffer memory, and approximately 3x more in APS-C mode

- 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points

- Debut of Real-time Eye AF for movie recording and advanced Real-time Tracking plus Real-time Eye AF for still image recording

- Features an APS-C crop mode delivering stunning high resolution of 26.2MP2

- 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electric viewfinder with outstanding detail, brightness and contrast

Price and Availability:

The A7RIV is priced at Php 199,999.00 and is now available in all Sony centres and authorized dealers nationwide.

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