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Monday, March 29, 2021

Sony offers total video solutions for everyone from beginners to professionals

The world of videography has massively grown and deeply embraced by people nowadays, especially with the rise of digital content creation. If you’re one of those who are looking to invest in the right gears for videography, check out Sony’s total video solutions for hobbyists, beginners, and professionals.

For Casual Videography

Those who never wanted to miss precious moments, look no further as Sony’s Digital Camera ZV-1 allows you to shoot and share in just a snap. It’s a compact and lightweight point-and-shoot camera that allows you a fuss-free video shooting anywhere.

It boasts the most-advanced Fast Hybrid AF system that lets you simply and quickly switch focus from a face to the background, for more stylistic and watchable videos.

And also, with the new firmware update, you can now use Sony’s ZV-1 as your webcam for a high quality live streaming session and online communication!

For full product information, visit:


For Beginners in Videography

If you’re just starting to venture into videography or content creation, Sony’s Alpha 7C is a future-proof investment for you.

Versatile in many ways, the Alpha 7C is a perfect full-frame compact mirrorless camera for hybrid shooting. Its compact and lightweight body allows users to practice their creativity anytime, anywhere, without the hassle of bulky set up.

But don’t be fooled because despite its small size, the Alpha 7C is packed with Sony’s latest technology available in its predecessor Alpha models such as the a 24.2-Megapixel 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, 15-stop wide dynamic range, and high-speed image data processor.

Quick tip: You can easily shoot with one hand using the compact combination of Alpha 7C and Sony’s GP-VPT2BT wireless grip! The Bluetooth shooting grip could be manipulated to be a small tripod too! Cool isn’t it?

For more product details, visit:


For Professional Videography

Meanwhile, for the long-time and veteran practitioners, Sony’s Alpha 7SIII is the one that’s really designed for professionals as it raises the bar in the industry with its high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization.

Most professionals who have tried the Sony A7SIII have been mesmerized by its low light performance so they could still bank on natural light and coloring even during the night or in dark shooting locations. You could also record right on the camera with the amazing richness of 10-bit depth and 4:2:2 color sampling, for far greater flexibility in image grading, post-processing and compositing.

For full product information, visit:

For Cinema-grade Videography

For filmmakers and professionals who are always on the lookout for the next big thing, Sony’s FX6 is the one you’ve been looking for. It features a default S-Cinetone color, precisely tuned to meet the requirements of today's content creators with rich color and natural skin tones that produces fresh and vivid images straight out of camera without grading, while retaining plenty of latitude for post-production.

In addition, professionals can elevate their passion for cinematography with Sony’s FX6 because of its operability and detachability that is really designed for them – it has a detachable smart grip and smart handle that puts key functions at your fingertips and is easily adjustable with a single button. With zoom, record, and assignable control buttons, as well as a dial suitable for iris control, you can comfortably operate for hours!

For full product details, visit:


With Sony, there is nobody left behind because they got everything covered for any genre you fit into so get your gears now from Sony Authorized Camera Dealers, click here to locate stores near you.


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Sony Introduces Three New High-Performance G Lenses to Full-Frame Lens Series

(MANILA, PHILIPPINES) - Sony announced three outstanding G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.

When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise, and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture, and landscape shots.

“At Sony we are constantly innovating to produce the tools that creators need to capture the beauty of this world” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With superb resolution and mesmerising bokeh, all housed in a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes. With their intuitive operability and superb build quality they are a fantastic set of three.

What’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.


High resolution in a compact design

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver the high image quality of a G Lens, whilst being compact and lightweight. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements, delivering high resolution and suppressing colour fringing. The aspherical elements ensure high resolution performance in every corner of the image, even from the widest aperture with shallow depth of field. Enjoy shooting in high resolution using a compact design.

The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm and the FE 24mm F2.8 G F2.8 at 24mm).

All three lenses were carefully designed for optimum mobility and are compact and lightweight enough to suit any location. Whether shooting with a full-frame or APS-C body for portraiture, landscape, snap shots or movies with a gimbal and more, the size and weight are balanced perfectly. Experience the benefits of interchanging lenses to suit any scene or subject.


Focus distances

As well as the 50mm angle of view being perfect for portraits and snap shooting stills or movies, the FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of 0.18x (AF) / 0.21x (MF), meaning it’s ideal for a variety of scenes and objects.

The FE 40mm F2.5 G 40mm angle of view is ideal for snap shooting stills or movies with a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision and for stills, 40mm allows subjects to stand out against backgrounds.

With a wide 24mm angle of view, the FE 24mm F2.8 G lens is perfect in situations where the background is included, such as gimbal or selfie shooting with a grip attached. And with a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of 0.13x (AF) / 0.19x (MF), you can also shoot close-ups with a blurred background.


High operability and reliability

Despite their compact size, the lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

The aluminium exterior and engraved Sony logo ensure a premium, sophisticated finish as well as increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant to ensure usability in any outdoor environment.


Fast, precise, and quiet autofocus

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal snapping moving subjects. The AF is also quiet, so works for both still and movie shooting.


Pricing and Availability

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G will be available in the Philippines soon.


A product video on the set of three lenses can be viewed here.


For detailed product information, please visit:

FE 50mm F2.5 G:

FE 40mm F2.5 G:

FE 24mm F2.8 G:


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Alpha 7SIII: Top Choice of Renowned Cinematographer and Content Creator

When you talk about professional shooting, renowned and sought-after content creators, veteran directors, and cinematographers would not hesitate to say that their top choice is Sony’s Alpha 7SIII mainly because of its extraordinary capabilities that bring their Imagination in Motion.

Sony Philippines (SPH) conducted a virtual interview with game-changing digital content creator, Lit Lab Studios headed by Patrick Martin and Hiromi Uematsu and professional director and cinematographer, JA Tadena to share their experience using the Sony Alpha 7SIII and why is it their top choice.

Patrick, Hiromi, and Pao of Lit Lab Studios (left) and JA Tadena (right)

SPH: How was your experience using Sony’s Alpha 7sIII?

Lit Lab: On a business perspective, it’s more practical and it gives us more room for growth, and as a freelancer, if I invest in a camera like this, I can go head to head with the clients because the qualities of the videos are superb.

JA: It was really a big ease for me because the important thing I always consider in cameras is that I am able to control it easily, so the size is really important.


SPH: What’s your favorite feature of the camera?

Lit Lab: The low light capability because the videos are impeccable as the camera can capture even during darkest times and it’s very useful for us who love to use natural lights; all colors are more natural.

JA: The auto focus blew me away, during my shooting experience, when I need the auto focus to work, it was really on point. It’s also the best low light camera out there as I am able to shoot with just a flashlight or a candle that was almost impossible before. I’m really excited to create more content with it.

Lit Lab Studios recently released a dance music video for the Ayala Malls’ Zing app where they revealed that they used Alpha 7sIII as their main camera during production and JA Tadena also showcased a short dance film, “Move,” to test drive the A7sIII and see how it performs in low and minimal lighting.


Watch JA Tadena’s short dance film “Move,” shot with the Alpha 7SIII here.

SPH: How important is investing in your gear?

Lit Lab: A vision is always important when it comes to telling the story and capturing the market, but then, execution is just as important so having a powerful tool and camera to translate your vision is vital, the gear is always as important to the vision we want.

JA: It’s important that your equipment and skills are there; the skill is important of all things, but it can go to a whole new level if you have better equipment.


SPH: How did Sony’s A7sIII embody its tagline, “Imagination in Motion?”

Lit Lab: Given the features, the imagination in motion comes in with how the quality of our work has improved when it comes to becoming clearer and it helps us in translating our vision in actual.

JA: The camera gives you more focus on creativity, it’s a smart camera that eases your worry on technicality so you can focus on your creativity. It’s a point-and-shoot for professionals and it’s that easy to use and you can just let your imagination go crazy and you’ll still be able to achieve it.

Lit Lab Studios and JA Tadena are just some of the many professionals who have always ensured that they are equipped with the best gears so they can create better content and personalize their creative visions.

Watch Lit Lab Studio’s short cinematic film here, shot entirely with the Alpha 7SIII.


SPH: What is your advice to content creators out there? Aspiring and those who have started already?

Lit Lab: Always be creative and it’s very important to be wise and smart with how we spend our money, we should spend in something that is powerful and with a long-term equipment that could help you grow not just your businesses but also as a creative.

JA: Keep shooting and find your style, eventually, you’ll be able to find your voice and what you will show to the people. Everything is also accessible and more affordable for you, there are new gears like the A7sIII that are so easy to use, so keep learning and keep shooting.


Truly, Sony’s Alpha 7SIII is made for every content creator to be able to put their Imagination in Motion. For full product details of the Sony Alpha 7SIII, visit here.

The Alpha 7SIII is also included in Sony’s Summer Gadget Deals where you can pay for 12 months with 0% interest and includes a promo bundle of a 64GB SD card and a Peak Design leash. View the full catalog at Promo ends on March 31, 2021, so visit the nearest Sony Authorized Camera Dealers now!


An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Monday, March 8, 2021

Unique Spatial Sound Technologies for Ambient Room-filling Sound with Sony’s Latest Premium Wireless Speaker

(MANILA, PHILIPPINES) – Sony today announced the SRS-RA3000, its latest premium wireless speaker. Equipped with Sony’s unique spatial sound technologies and packed with smart features, the speaker fill your room with your favorite background music. The ambient room-filling sound creates a calm atmosphere, allowing you to relax as if you were at your favorite café. Perfect for everyone, this speaker allows you to immerse yourself in your favorite music and create a calm and unobtrusive atmosphere where music is your perfect companion every day.

Ambient Room-Filling Sound for a New Sound Experience


Ambient Room-Filling Sound

Through Sony’s unique spatial sound technologies, the RA3000 recreates the ambient room-filling sound experience like a well-designed café in your home. Unlike most speakers that spread sound horizontally, this speaker spread background music both horizontally (wall-to-wall) and vertically (floor-to-ceiling) with Immersive Audio Enhancement and Sony’s 360 Reality Audio content playback. The ambient room-filling sound creates a calm, relaxing atmosphere, helping to create the right ambience for chatting with family and friends.


Immersive Audio Enhancement

The RA3000 provides Immersive Audio Enhancement (IAE) based on Sony’s unique algorithm, transforming 2-channel stereo tracks into ambient room-filling sound. Whether you’re cooking, cleaning, working or catching up with friends, the speaker diffuses sound both horizontally and vertically to envelop you in all directions, while recreating a soothing atmosphere.


360 Reality Audio

360 Reality Audio tracks provide the best ambient room-filling experience as they incorporate three-dimensional sound location data, allowing the RA3000 to analyze the location data within and optimally allocate the sound to the speaker’s structure effectively, thus delivering true ambient room-filling sound. 360 Reality Audio can be enjoyed through compatible music streaming services. Listeners can currently access approximately 4,000 songs in 360 Reality Audio from artists like Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson and more. Find out more:


Sound calibration

Every room has a different acoustic condition and the sound characteristics can be affected by various aspects of the room. Through sound calibration, the RA3000 considers the acoustic conditions of the room and optimizes its output to create ambient room-filling sound. The RA3000 provides effortless auto adjustment, which takes place in the background while you are enjoying your favorite tracks. Every time you restart the RA3000 after moving it to a new location in the house, automatic recalibration is activated for optimum audio performance.  


Premium Wireless Speaker For a New Listening Experience

The RA3000 offers the beauty of Sony’s unique spatial sound technologies anywhere at home. The RA3000 achieves omnidirectional sound with deep bass by using a full range speaker, an omni-diffuser that spreads sound throughout the room in every direction and a dual passive radiator to produce deep bass. The speaker’s overlapping beam tweeters form a wave front that goes upward, which delivers sound vertically. This helps fill the space with ambient room-filling sound, making sure that the RA3000 hits the sweet spot, wherever you are in the room. With its smaller body and humidity resistance, it is the perfect companion that enables you to bring your music with you anywhere in your home – even while listening to calming music when taking a relaxing bath or belting out your favorite songs while cooking in the kitchen.


Seamless Listening Experience with Auto Volume

Music lovers can attest to the bane of listening to tracks that either play too loud or too quiet. This will be a thing of the past as the RA3000 will analyze each track and automatically play them at a consistent volume so you can say goodbye to the inconvenience of constantly picking up your smartphone or remote to adjust the volume after every few tracks.  


Easy to Set up and Effortless to Use


A Myriad of Connection Options

The RA3000 fits into your life as seamlessly as it fits into your home.  You can choose several convenient ways to enjoy your music. You can pair the speaker with a smartphone, laptop or tablet using BLUETOOTH® technology. Music can be directly streamed in high quality over your home Wi-Fi network. Perfect for music lovers of all kinds, this wireless speaker provides an option of an analogue connection to prevent details from being lost. The RA3000 is also compatible with Spotify Connect and Chromecast built-in for added convenience and flexibility.


Voice Control and Multi Room

The RA3000 is compatible with a Google Assistant4-enabled device with Chromecast built-in and Amazon Alexa enabled devices, allowing you to control music played on the speaker with just your voice. The speaker can also be grouped with multiple compatible devices for multi-room playback using the Google Home app or Amazon Alexa app, allowing you to choose between playing different songs in different rooms, or playing the same music in all rooms at the same time.


Sony | Music Center app

At the touch of your fingertips, control the RA3000 from your smartphone with the Sony | Music Center app. You can control your playlist, adjust EQ settings or even turn on/off the Immersive Audio Enhancement and Auto Volume features with the app.


Wireless TV Connection

Enjoy lower latency wireless connectivity with your TV and enhance your TV’s audio performance for a more thrilling viewing experience by connecting the RA3000 to compatible BRAVIA® televisions via Bluetooth connection.



The SRS-RA3000 will be available in the Philippines soon.


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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