Sunday, September 15, 2019

Sony’s Alpha 9 pocket-friendly version, RX100M7 is now available for pre-order!

The promising “world’s fastest AF performance” among fixed lens cameras with 1-inch sensor is now available for pre-order in the Philippines! The newest addition to Sony’s flagship RX100 series carries the speed of the Alpha 9 mirrorless camera in a pocket-friendly, more compact size.

The RX100M7 offers the same 24-200mm lens as its predecessor, 20.1mp 1inch stacked BSI CMOS sensor and 4K video recording, but what’s most promising about the RX100M7? This compact camera uses the latest BIONZ X image processing engine a commonly known feature of the Alpha 9, Alpha A7R III and A7R IV, and is designed to give Alpha 9’s real-time tracking and real-time Eye AF performance.

Sony offers pre-order promotions for the RX100M7. Body only is at PHP 69,000 (cash price). You may also avail the vlogging kit RX100M7G (mic sold separately) which includes the VCT-SGR1 vlogging grip and vertical bar at PHP 74,999 (cash price).

Pre-order Mechanics:
1. The duration of the pre-order promotion of DSC-RX100M7 and DSC-RX100M7G is from August 30 to September 20, 2019.
2. For every pre-order of DSC-RX100M7 and DSC-RX100M7G, customers are entitled to a FREE RX leather case (LCJ-RXK), and can avail a discount of
PHP 3,000.00 when they buy ECM-XYST1M microphone.
3. Downpayment of PHP 2,000 is required to reserve the pre-order units.
4. The main unit and premium bundle can be claimed starting September 25, 2019.
5. This exclusive pre-order promotion cannot be combined with any existing Sony promotion.
6. Customers may avail of the pre-order promotion from all Sony Centres and authorized dealers nationwide.

Visit for more details about the Sony RX100M7 pre-order promotion!

Sony RX100M7 Specifications:
- Newly developed 1.0-type stacked 20.1 MP Exmor RS™ CMOS image sensor with DRAM chip and latest generation BIONZ X™ image processor
- Alpha 9-level speed performance with up to 60 AF/AE tracking calculations per second and 20fps blackout-free shooting with AF/AE tracking
- World leading 357-point focal-plane phase-detection AF + 425-point contrast-detection AF with world’s fastest5 0.02 sec high AF speed
- Real-time Tracking and Real-time Eye AF for humans and animals  
- ZEISS® Vario-Sonnar T* 24-200mm F2.8 – F4.5 Large Aperture High Magnification Zoom Lens
- New ‘Single Burst Shooting’ Drive Mode at up to 90fps speed
- Pro-level movie functionality including 4K HDR (HLG), Real-time Tracking and Real-time Eye AF for movie shooting, 4K Active SteadyShot™, Vertical-position data recording for movies and integrated microphone jack

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Sony announced today its newest two APS-C zoom lenses in the G Lens series for its E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses. Along with the two newly launched APS-C Mirrorless Cameras (Alpha 6600) and (Alpha 6100), Sony’s APS-C range has been further strengthened, offering creators the ability to capture the desired moment with Sony’s advanced technologies in compact and lightweight camera bodies. Sony’s “One Mount” solution for both APS-C and Full-frame cameras provide creators an extreme amount of versatility for all of their photography and video needs.

“We are extremely committed to building our E-mount line-up, in both Full-frame as well as APS-C,” said Dai Tanaka, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.” 

Ultra-Sharp APS-C E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)
The 16-55mm (24-82.5mm in 35mm equivalent focal length) APS-C standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for professionals as well as enthusiasts to capture landscapes, portraits, and everyday snapshots.

Key Features
- High corner-to-corner resolution throughout the zoom range even at F2.8
-- Two AA (advanced aspherical) and two aspherical elements suppress aberration for outstanding corner-to-corner G Lens resolution, while three ED (Extra-low Dispersion) glass elements reduce chromatic aberration and color bleeding to a minimum
-- Clear and high image quality by suppressing flare and ghosting by adoption of Nano AR coating
-- 9-blade circular aperture mechanism and precisely controlled spherical aberration ensure beautiful bokeh
- Bright constant F2.8 optics in a compact, lightweight lens weighing just 494 grams
- XD (extreme dynamic) Linear Motor - as equipped in G Master™ series lenses - utilized for fast, precise, quiet AF and tracking
- Professional control and reliability
- Customizable focus hold button for instantaneous operation
- Linear Response MF for fine, responsive manual focus control
- Dust and moisture resistant design in order to deal with difficult outdoor conditions
- Fluorine coated front element to resist dirt and fingerprints

Compact and Lightweight APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens (model SEL70350G)
The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimized optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design even with 5x zoom. It also includes built-in optical image stabilization which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.

Key Features
- Excellent corner-to-corner G Lens image quality all the way to 350mm
-- One aspherical lens suppresses optical aberration and provide outstanding resolution from corner-to-corner
-- Three ED glass elements effectively arranged suppress chromatic aberration and control color blur even at corners
-- Circular aperture contributes to soft, beautiful bokeh
- Compact, lightweight design weighing just 625 grams makes this 5x super-telephoto zoom remarkably mobile
- Sony’s advanced XD Linear Motor technology in an APS-C format lens, for fast, precise AF and tracking
- Excellent control and reliability
-- Built-in Optical SteadyShot™ image stabilization makes it easier to capture images with greatly reduced blur, particularly when shooting at super-telephoto focal lengths
-- A conveniently placed focus hold button can be assigned to a variety of functions via camera body
-- An AF/MF focus mode switch on the lens makes it easy to quickly switch between auto and manual focus to respond to changing shooting needs
-- Engage the zoom lock switch to prevent the lens from extending under its own weight during transportation
-- Dust and moisture resistant design 

The SEL1655G and SEL70350G will be available in the Philippines.

For full product details, please visit:

A product video on the new SEL1655G can be viewed at:
A product video on the new SEL70350G can be viewed at:

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Sony today announced two new additions to its α™ (Alpha™) APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility, making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.
Alpha 6600 in Black

Alpha 6100 in Silver

The Sony APS-C range has been further strengthened by the launch of two new lenses, the E 16-55mm F2.8 G standard zoom lens (SEL1655G) and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens (SEL70350G). With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.
Alpha 6600 with SEL1655G

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from, when choosing the right tool for their needs,” said Dai Tanaka, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

At the heart of both the new Alpha 6600 and Alpha 6100 sits a 24.2MP  Exmor™ CMOS image sensor, the latest BIONZ X™ image processor and a front-end LSI implemented in Sony’s full-frame cameras. This powerful trio combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.

The Alpha 6600 and Alpha 6100 offer a lightning fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection AF points covering approximately 84% of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensures reliable AF, even in the most challenging light conditions. Both new models benefit from Sony’s ‘Real-time Tracking’ which utilizes Sony’s latest algorithm including AI-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new models offer ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, which employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals, and allows the photographer to concentrate exclusively on composition.
Alpha 6100 with SEL70350G

An Eye for Detail
Based upon feedback from users of existing Sony APS-C camera users, further features have been added to the Alpha 6600 and Alpha 6100 to fine tune the user experience. These include:
- Improved color reproduction; Algorithms inherited from full-frame models deliver natural color reproduction, particularly in skin tones
- Hi-resolution internal 4K movie recording with full-pixel readout without pixel binning in Super 35mm format with easy smartphone transfers via the Imaging Edge™ Mobile application
- Interval shooting for stunning time-lapse videos
- 180-degree tiltable, 3.0-type 921k-dot (approx.) LCD touch screen
- Integrated Microphone input for clear and crisp audio on video recordings

Alpha 6600
Across an ISO range of 100-32000 (expandable to ISO 50 – 102400), the new Alpha 6600 offers superb low-noise performance and delivers extremely high-quality images, even in low-light conditions. By applying noise reduction and sharpness processing optimally in each area, Area-specific Noise Reduction and Detail Reproduction Technology greatly reduce noise while

preserving high resolution, contributing to fine reproduction of subject textures and shadow details.

The Alpha 6600 packs in many of the technology breakthroughs that are attracting praise on Sony’s high-end full-frame cameras. These include:

- Sony’s innovative 5-axis in-body image stabilization system that results in a 5.0-step shutter speed advantage
- Implementation of the industry-leading long battery life with Sony Z Battery for the first time on an APS-C camera, enabling extended power performance; approx. 720 still images using viewfinder, approx. 810 images using LCD monitor
- A tough magnesium alloy design that is dust and moisture resistant
- Real-time Eye AF for movie shooting. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected
- Integrated headphone jack which allows the user to connect high-quality headphones for accurate monitoring of recorded sound

4K Recording
The Alpha 6600 boasts internal 4K movie recording in Super 35mm format with full pixel readout without pixel binning, to capture approximately 2.4x the amount of information required for 4K movies (Also available in Alpha 6100). This oversampling results in stunning footage, delivered in the XAVC S™ format with unparalleled resolution. The Alpha 6600 equips an HLG (Hybrid Log-Gamma) picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV will appear true-to-life, with no blocked shadows or blown highlights, without the need for color grading. For users who want to color grade their footage in post-production, S-Log3 and S-Log2 Gamma profiles are provided.

The Alpha 6600 and Alpha 6100 will be available in the Philippines soon.

For full product details, please visit:

A product video on the new Alpha 6600 and Alpha 6100 can be viewed here.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Tuesday, September 3, 2019

Transcend Releases USD230I Series Industrial-Grade Wide Temperature Memory Cards with SLC NAND Flash

Transcend Information, Inc. (Transcend), a leading manufacturer of industrial-grade flash and DRAM products, is proud to announce the release of USD230I Series industrial-grade wide temperature memory cards. Suited for devices that require extensive read/write under harsh environmental conditions, the cards not only operate effectively from -40°C to 85°C but also are built in with ECC and S.M.A.R.T. functions to ensure reliable data transfer and self-monitoring capability. Transcend's memory cards are manufactured using high-quality flash chips and undergo extensive reliability testing at all stages of production.

Exceptional Endurance and Reliability
Transcend's SLC mode solution features excellent endurance and reliability at cost-effective prices. Manufactured with high-quality 3D NAND flash chips and SLC mode, Transcend USD230I memory cards provided exceptional endurance and reliability for small form factor and write-intensive applications such as transportation systems, GPS systems, in-vehicle advertising & entertainment, set-top boxes, POS kiosks and registers, gaming platform, portable vehicle navigation systems, and handheld RFID readers.

High Speed and Wide Temp Durability
Compliant with SD Specification Version 3.01 and with the top-of-the-line Class 10 speed rating (only microSDHC supported), Transcend USD230I memory cards provide high transfer rates of up to 22MB per second. In order to meet the industrial demands of intensive programming under harsh environmental conditions, the cards are not only shock resistance but also offering a wide flexibility of operating temperature between -40°C and 85°C to greatly increase the durability.

Value-added Technologies
Transcend USD230I memory cards feature multiple built-in technologies for optimum protection, including Error Correction Code (ECC) that helps detect and correct potential transfer errors, and Wear Leveling to select the block with the lowest erase count for the next write. The cards are RoHS compliant and support S.M.A.R.T. function to efficiently monitor the health conditions of the cards, power failure protection to timely protect cards from damage in the event of abrupt power failure.

Transcend's USD230I wide temperature memory cards are available in 2GB and 4GB capacities, and are backed by Transcend's Three-year Limited Warranty. Transcend microSDXC/SDHC 420T memory cards with endurance rating of 3K P/E cycles (Program/Erase cycles) are another option for write-intensive applications. All Transcend industrial memory cards undergo extensive testing to assure the utmost level of quality.

More information can be found on Transcend Embedded Solution page at:

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Transcend - Info / Logos / Photos / Images have respective copyrights.
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