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Tuesday, January 19, 2021

Sony Launches Newest Addition to G Master Full-Frame Lens Series with the Indispensable FE 35mm F1.4 GM

(Manila, Philippines) – Sony announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design. The FE 35mm F1.4 GM is a must-have for Sony’s E-mount users, as in combination with Sony’s camera bodies it boasts advanced focusing capabilities - perfect for a wide range of uses such as shooting landscapes, portraits and street photography, both stills and video.


“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With exquisite resolution and intelligent focus technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”


Superlative resolution in a compact lens

Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, gorgeous bokeh, and precision focus performance to a compact lens that fits comfortably in the palm of your hand, weighing a mere 524 grams and measuring just 76 mm dia. x 96 mm with a filter diameter of Φ67mm. The FE 35mm F1.4 GM boasts advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain superb resolution throughout the image area. The compact 35mm lens is not only mobile and manageable, it performs admirably in difficult lighting. An ED glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results.


Beautiful bokeh for broad expressive capability

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a mobile lens. Painstaking spherical aberration control at both the design and the manufacturing stages contributes to beautiful G Master bokeh that make subjects really stand out.


Two innovative XA elements allow for impossibly impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 27cm with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.


Advanced focus for enhanced imagery

Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking - resulting in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision whilst minimizing vibration and noise for fast, smooth and silent AF performance. Advanced focusing can also be achieved when shooting at a high frame rate.


Linear Response MF is ideal for creative focusing effects when shooting video as it ensures the focus ring responds to subtle control when focusing manually. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.


Professional control and reliability

The FE 35mm F1.4 GM offers full professional control, with a focus hold button, focus mode switch to support smooth, efficient operation. An aperture ring with switchable click stops can be turned off for movie shooting, and when used on an APS-C camera or with a Super 35 angle of view, it can be used as a standard lens equivalent to 52.5mm, making the FE 35mm F1.4 GM the perfect choice for creating videos. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to photographers and videographers alike. It was created to be reliable with a dust and moisture resistant design and a fluorine front element coating that repels water, oil, and other contaminants.



The FE 35mm F1.4 GM will be available in the Philippines from February 2021.

Exclusive stories and exciting new content shot with the new lens and Sony's other imaging products can be found at, a site created to educate and inspire all fans and customers of Sony's α - Alpha brand.

A product video on the new FE 35mm F1.4 GM can be viewed at:

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.

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Saturday, December 19, 2020

PLEXTOR Unveils New M8V Plus Series Solid States Drives

 M8VC Plus 2.5” and M8VG Plus M.2 2280 SSDs feature KIOXIA 96-layer BiCS FLASH™ 3D flash memory for higher speeds and capacities

PLEXTOR, a leading provider of high-performance storage solutions, today announces the launch of the M8V Plus Series solid state drives (SSD). They include the M8VC Plus 2.5” and M8VG Plus M.2 2280 SSDs. Sporting excellent sequential read/write and random read/write speeds as well as a host of other features, these all-a-around SSDs are an accessible upgrade choice for enhancing PC capabilities for improved productivity at home or the office. M8V Plus Series solid state drives build upon the success of the M8V SSD, which was well received by users and tech media alike, with higher capacities options (Up to 1TB) and the use of 96-layer 3D NAND memory instead of 64-layer 3D NAND memory.

Equipped with SMI SM2258 controllers and KIOXIA 96-layer BiCS FLASH™ 3D flash memory, the M8VC Plus and M8VG Plus deliver sequential read/write speeds of up to 560/520 MB per second and random read/write speeds of up to 90,000/88,000 IOPS. The SSDs feature RAID engine and data shaping technologies for extended product lifespans, longer-lasting stability, and a high return on investment. The SSDs come in capacities ranging from 128GB to 1TB to meet the needs of different systems and applications.

What’s more, the M8VC Plus and M8VG Plus are built with Low-Density Parity-Check error correcting code technology. LDPC helps to reduce data errors, and an equal increase in data integrity, safeguarding valuable content from corruption. In addition, the M8VC Plus and M8VG Plus come with a suite of proprietary Plextor software including:

- PlexCompressor optimizes storage space by automatically compressing files that haven’t been opened for at least 30 days.

- PlexVault keeps valuable data secure and away from prying eyes, even data located on a shared computer.

- Plexturbo sports intelligent caching technology that significantly reduces the number of unnecessary write cycles to extend the SSD lifespan.

- Plextool is PLEXTOR’s proprietary SSD toolbox, which provides an easy-to-use interface for monitoring the status of the SSDs, including temperature, firmware upgrade, data integrity, and security.


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Plextor - Info / Logos / Photos / Images have respective copyrights.

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Friday, December 18, 2020

PowerUpYourGames as Kingston and MSI Partner Up for the Ultimate Gaming Solution

Reinforcing its commitment to the gaming enthusiasts across markets, Kingston Technology, a world leader of memory products and technology solutions, and MSI, a world leading gaming brand of top-notch gaming hardware, today announced their strategic partnership to provide the ultimate gaming solution. The partnership comes on the back of both Kingston and MSI’s shared vision of empowering all gamers with a limitless gaming experience.

Aimed at bolstering the ever-growing gaming segment, the long-term partnership will power up your game by providing a compelling range of products from both companies designed for gamers of all levels. The two companies will also work together to launch channel promotions and digital campaigns across its APAC markets, in addition to product integrations and compatibility.

Commenting on the partnership, Kevin Wu, VP- Sales and Marketing, APAC, Kingston Technology said, “Today, the gaming industry is growing at a burgeoning rate like never before. With the increase of this segment, gamers are more discerning and demand excellent solutions to amp up their performance. Keeping this in mind, we at Kingston have always endeavored to bring in best-in-class products for the ever-evolving needs of our customers. We are thrilled to partner with MSI, a company that commits to provide worldwide gamers and creators with most innovative rigs and technologies. Together, we will revolutionize the next wave of gaming across markets.”

Alex Tsui, Global Sales Lead from MSI said “The world of gaming is fast evolving, and hence we have been working at warp speed to come up with solutions that unlock the best performance for our customers. Taking this approach, we are happy to partner with Kingston Technology, one of the most innovative gaming companies of our times. Our two companies have a shared vision and passion for gaming excellence. We believe that the synergy between us is perfect and together, we will take the performance of the gamers to the next level.”

To provide a compelling and versatile gaming foundation, the two companies have come up with recommended solutions for gamers across casual (entry), high performance (mid) and extreme gaming (high) segments. The casual gamers can look at a combination of the MSI MAGseries motherboard, HyperX FURY DDR4 memory and Kingston A400 SSD to experience top-notch gaming performance. For high-performance gamers, a recommended mix of the MSI MAG/MPG series motherboard, HyperX FURY DDR4 memory and KingstonA2000 NVMe SSD provides an extra edge on the battleground. For the discerning extreme gamer, a combination of the MSI MEG series motherboard, HyperX PredatorDDR4 or HyperX FURY DDR4 RGB memory, and Kingston KC2500 NVMe SSD will deliver an immersive gaming experience with the most exceptional performance and quality ever.

To help begin this great collaboration, valued customers of Kingston and MSI have an exciting opportunity to win a PC upgrade bundle. All they have to do is to participate in the giveaway contest on the official Facebook channels of Kingston and MSI by liking, tagging and sharing the giveaway post. Both companies will raffle out a PC upgrade bundle to up to two lucky winners in every country that runs the campaign based on the amount of post shares. The PC upgrade bundle will include one MSI motherboard and a Kingston DRAM+SSD combo. The giveaway contest begins December 15th, 2020 and will end on January 15th, 2021.

After participating in the exciting giveaway contest, all gamers can find a bundle that suits their requirements. Follow Kingston and MSI Facebook pages to get all the updates about the exciting offer. 

MSI offers the award-winning and best gaming motherboard lineup, accessing the maximum potential across chipsets and platforms. HyperX memory modules unlock power-packed performance and Kingston SSDs provide unmatched value and speed suitable for gaming across the board. The combination of MSI motherboards with HyperX modules and Kingston SSDs assures you the most compatible experience, and will undoubtedly unleash the power of all the products. So, don’t miss the golden opportunity to take advantage of the best bundle to upgrade to your ultimate gaming solution.


Kingston can be found on:




*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Kingston & MSI - Info / Logos / Photos / Images have respective copyrights.

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Saturday, December 12, 2020

HyperX Chosen as a Memory Partner for New Acer Predator Orion Desktops

HyperX, the gaming division of Kingston Technology, Inc., announced it has been chosen as an Acer memory partner for the refreshed Predator Orion desktop series. Working closely to create a premium gaming experience, Acer is HyperX’s first strategic partner to feature 3600MHz1 high-frequency memory in its Predator Orion 9000 gaming desktop.


“HyperX is excited to be the memory partner for Acer Predator Orion gaming desktops, as we are both committed to offering the best products for gamers,” said Larry Gonzales, sales and marketing VP, HyperX. “HyperX FURY DDR4 works seamlessly with the new desktops. Through the collaboration, we can deliver the ultimate performance to satisfy every gamer’s needs.”


HyperX will provide its FURY DDR4 memory for all Acer Predator Orion desktops, which is optimized for the PCs to deliver extreme performance and reliability. The next-generation Predator Orion 9000 desktops can be configured with HyperX FURY DDR4 3600MHz memory up to 128GB in eight-channel configurations. Featuring high speed and low latency, the Intel XMP-ready HyperX FURY DDR4 provides a performance boost for the PCs and makes overclocking easier to meet the expectations of all gamers.


“Acer is dedicated to providing top-notch gaming experiences and we are happy to partner with HyperX to offer innovative and powerful memory solutions for gamers,” said Peter Chang, Director of Gaming Product Marketing, Acer Inc. “The optimized systems offer gaming enthusiasts performance advantages for playing games and livestreaming their battles.”


HyperX previously announced supporting Acer as a memory provider for the Acer Predator Orion gaming desktops. For more information about HyperX DDR4 memory in Acer Predator Orion Desktops, visit


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Kingston, HyperX & Acer - Info / Logos / Photos / Images have respective copyrights.
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