Sunday, April 21, 2019

Sony Announces α9, α7, α7 III and α7R III Firmware Updates

Sony announced a major upgrade to its α9 mirrorless camera that will be available via a software update.    

Sony’s revolutionary α9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including “Real-time Eye AF” performance and add interval recording capabilities. 

Firmware Ver. 5.0 and Ver. 6.0 for α9
The new firmware version 5.0 for α9 adds Sony’s newly developed “Real-time Tracking” mode for object tracking. This mode utilizes Sony’s latest algorithm including Artificial Intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as well as spatial information to ensure that all subjects can be captured with extreme accuracy and precision. When photographing or taking videos of humans or animals, face and eye position information is recognized by AI and the subject’s eye is monitored in real time with extremely high tracking precision. In addition, “Tracking On” helps initiate real-time tracking at any time by simply pressing the custom-assigned button and “Touch Tracking,” which quickly activates through the touch screen.  

Moreover, with this new firmware version 5.0, Sony’s acclaimed α9 camera will receive advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs AI-based object recognition to detect and process eye location data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera can automatically detect the eyes of the subject and activate Eye AF with a half press of the shutter button, and the camera will seamlessly track the eyes when in AF-C mode. The new firmware also enables photographers to select the preferred eye (left or right) of their subject as the focus point. 

Other focusing capabilities that will be available with the new firmware include Touch Pad, Touch Tracking, an extended phase-detection AF aperture range that has been increased from F11 to F16, and Fast Hybrid AF for movie shooting that provides smooth, automated focusing for movies.

Image quality will also be enhanced with the new α9 firmware version 5.0. specifically, in the areas of color reproduction, as the camera will more accurately account for subtle changes in light for smoother, more natural tonal gradations in elements like the sky. There is a new auto white balance algorithm that gets added as well, which produces more consistently balanced images while burst shooting. Other new functions for efficient controls and data managements include My Dial and Dual Slot media menu improvement, rating and protect functions.

The new software adds compatibility with Sony’s new ‘Imaging Edge Mobile’ application, the successor to ‘PlayMemories Mobile™.

Version 6.0 firmware for the α9 camera will add Eye AF for animal eyes, an exciting new feature for wildlife photographers that will enable interval shooting functionality for creating time-lapse movies.   

The new system firmware update version 5.0 is scheduled for launch in March 2019, and version 6.0 is scheduled for Q2 2019. 

Software ver.3.0 for α7R III and α7 III
Sony’s popular α7R III and α7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new firmware version 3.0. This will be available on AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animals will also be available. 

Additionally, the cameras will also receive interval recording functionality that will allow for simple creation of time-lapse movies. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to “High”, “Mid” or “Low” during interval recording, allowing for reduced changes in exposure over the shooting interval.

The new system firmware update version 3.0 is scheduled in April 2019.

A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Sony Announces its Next-generation α6400 Mirrorless Camera


Sony introduced an exciting new addition to its E-mount mirrorless camera lineup – the α6400 (model ILCE-6400). 

The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced “Real-time Eye AF” and “Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to everyday vloggers.

Speedy Performance that Captures Decisive Moments
The impressive autofocus system on the new α6400 inherits many technologies from Sony’s newest line-up of full-frame cameras including the α9, α7R III and α7 III models. The new camera features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area.  This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.

The α6400 introduces advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs artificial intelligence (AI) based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject’s eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers.

Also debuting on the α6400 is Sony’s newly developed “Real-time Tracking.”  This mode utilizes Sony’s latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videoing humans or animals, face and eye position information is recognized by AI and the subject’s eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well. 

In terms of overall shooting speeds, the new camera can shoot at up to 11 fps with full AF/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard / 46 frames RAW compressed, greatly increasing the chances of capturing the perfect moment. 

All-around Advancements in Image Quality
Sony’s new α6400 is equipped with a 24.2 MP APS-C sized image sensor which is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie, and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities. 

The camera also inherits many of the image processing algorithms from Sony’s newest full-frame cameras, greatly suppressing noise while preserving resolution and improving texture depiction. 

Advanced High-Resolution 4K Movie Recording with Fast Hybrid Autofocus
The versatile α6400 is an exceptional video camera, offering internal 4K (QFHD: 3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus no matter the scene, and even if an object crosses in front of the camera. This advanced AF plus touch focus functionality make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online.

For time-lapse movie creation, the new camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999.  AE tracking sensitivity can be adjusted to “High”, “Mid” or “Low” during interval shooting, allowing for reduced changes in exposure over the shooting interval.

Additionally, for the first time in Sony APS-C mirrorless camera, the new model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Furthermore, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Upgraded Build to Maximise Versatility
The new camera is designed to offer a high level of functionality and customization to maximize shooting freedom. New on the α6400 is a fully 180-degree tiltable, 3.0-type LCD flip screen with 921k-dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.  

The camera features a high quality XGA OLED Tru-finder™ viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium alloy design, is dust and moisture resistant and has an extremely durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the brand new ‘Imaging Edge Mobile’ application.

Pricing and Availability
Available nationwide starting April 8, 2019.

Price:
Body only:
Php 52,999 NET CASH
With Kit Lens:
Php 58,999 NET CASH

A variety of exclusive stories and exciting new content shot with the new camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Wednesday, April 3, 2019

Transcend to Raise Awareness on Road Safety with 'Sticker, Selfie and Join' Contest at 2019 Manila International Auto Show

Transcend Information Inc., a leading manufacturer of storage and multimedia products, is set to participate in the 2019 Manila International Auto Show (MIAS), which runs from 4 to 7 April at the World Trade Center Metro Manila.
Now in its 15th year, the MIAS is recognized as the most anticipated motoring and driving event in the Phillipines, showcasing not only the most dynamic and extensive automotive display, but also organizing the most thrilling automotive events that attract both auto enthusiasts and industry professionals.

During the event, Transcend will announce two new dashcam models: the DrivePro 110 and DrivePro 230 with a myriad of advanced safety features and 32GB of storage for long-distance recording of up to four hours and 30 minutes. Unlike other dashcam brands, all Transcend dashcam models are bundled with 100% tested high-quality microSD memory card for added peace of mind.

In addition, Transcend is raising awareness on the use of dashcams for road safety with a fun 'Sticker, Selfie and Join' contest, where participants will collect complimentary Transcend car stickers from the Transcend / Blade booth, apply the car sticker to the back of their car, snap a selfie with the car sticker in view, and post it to social media for a chance of winning a Transcend DrivePro 550 dual-lens dashcam.
There will also be a 2019 MIAS-exclusive promotion, where visitors will receive a Blade GC P200 for free with every purchase of Transcend dashcam, while stocks last. Some of the exciting freebies that await visitors at the Transcend / Blade booth include free Transcend umbrellas, polo shirts, and more.

More information about 2019 MIAS:

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Transcend - Info / Logos / Photos / Images have respective copyrights.
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Sunday, March 31, 2019

Boost the sound of summer with Sony Extra Bass It Girl, Gabbi Garcia

(Manila, Philippines) – What’s a good summer holiday idea? Nothing beats the basics – beach party with good music, great company, and enjoying the summer sun while flaunting that sun kissed skin only with the best crew. Now, it's time to give your usuals an upgrade by making new memories as you take your adventures a notch higher.
Party by the beach? Then why not in it! Sony’s EXTRA BASS portable speakers (SRS-XB41, SRS-XB31, SRS-XB21) are rated IP67, which means these powerful devices are designed to endure sand, dust, and water. One less thing to worry about when hosting parties by the beach – no amount of water, either salt or fresh, or even bad weather can stop your party from happening.

Watch how the Sony EXTRA BASS It Girl, Gabbi Garcia, elevates her summer parties with the Sony EXTRA BASS.

FACEBOOK LINK: 

YOUTUBE LINK:

While for summer nights when you feel like slowing down, the Sony EXTRA BASS MDR-XB650BT wireless headphones can keep you company. Ready to change up your usual routine of having all-nighters? Then time to switch it up to a night of relaxation at the hotel spa, having some me-time lounging by the beach, or maybe staying in-doors to read your favorite book.

However you want to loosen-up, the Sony EXTRA BASS MDR-XB650BT is the perfect partner for your downtime.

Sony Extra Bass allows you to shift from one mood to the next with ease. Come high or come low, you can just change from speakers to headphones knowing the music quality stays the same.

Gabbi Garcia considers herself an island girl in the city. "I’m very spontaneous with what I listen to. I can be into chill, beach music one minute, then rocking to Pop Rock songs, to listening to smooth RnB the next. I think most people in my generation share this same energy dynamic. Sound quality is very important to us, as well as the portability of our gears. I also want to point out that the personality of the colors it gives suit my mood and are very OOTD-wearable too.” she shares.

Take the party anytime and anywhere with Sony Extra Bass that are available in bright-colored headphones and speakers that would surely bring out the best of your summer.

All the products featured are available in all Sony Centers and authorized Sony dealers.


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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