Taiwan's top 20 brand names
for 2019 were announced today by the global branding consultancy Interbrand.
For the 13th year in a row, Transcend Information is featured on the list as
one of Taiwan's top 20 brands, which showcases Transcend's competence and
stamina in a highly competitive international market.
Transcend has established
itself as a trusted brand with over 30 years of experience and expertise in an
ever-changing industry. While Transcend deeply acknowledges the importance of
adhering to brand guidelines to building a business with longevity, it never
stops reviewing and innovating its offering for a brand transformation. The
past few years have seen Transcend's continuous effort to not only create
products that meet customer's needs, but also deepen its global footprint.
Re-entering this year's ranking as Taiwan's top 20 global brands was without a
doubt a great honor and encouragement for Transcend, who said it would channel
this energy into developing more leading-edge embedded solutions, expanding
strategic product lines, and creating brand values that will help it stand out
in the global market as a Taiwan brand.
Transcend expects to remain
focused on developing high-performance and professional storage devices, while
actively looking for new market opportunities. This year, aside from winning
Taiwan Excellence Awards for the 16th consecutive year, Transcend has launched
several high-performance products including the MTE220S PCIe M.2 solid-state
drive and the ESD350 portable SSD for breakneck speeds. In the meantime,
Transcend has continued to devote resources to the society by supporting
national youth sports events, for it is Transcend's belief that the foundation
for a better future lies in the well-being of the youth.
The "Best Taiwan Global
Brands" survey is organized by the Industrial Development Bureau of the
Ministry of Economic Affairs, and conducted by Interbrand and Taiwan Institute
of Economic Research. Its evaluation system is based on Interbrand's annual
"Best Global Brands" ranking, applying quantitative financial
analysis and qualitative role-of-brand and brand-strength analyses to assess a
brand's true value.
*Disclosure: An important note, we are
just sharing this information to the public, provided by our source. Transcend
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