Sony Electronics adds OLED 4K TVs to the MASTER Series Line-up

Sony today announced the new A9G 4K OLED television. Sony’s MASTER Series TVs represent the pinnacle of picture quality available to home viewers, capable of displaying images that faithfully convey the creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, color, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode and IMAX Enhanced[i] to further ensure that content is delivered as intended.

The new model features the next generation Picture Processor X1™ Ultimate for accurate detail and contrast. Introduced last fall with the inaugural MASTER Series models, this processor plays a vital role in delivering the high-quality picture in the MASTER Series. The Picture Processor X1 Ultimate has a unique algorithm that can intelligently detect and analyze each object in the picture resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent. Premium quality sound is a key part of the viewing experience as well, and the A9G features the new Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen. This means when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker from the bottom.

A9G Premium OLED TV

The A9G is Sony’s new flagship 4K OLED TV, available in 65” and 55” class in a very slim form factor. Images come to life with the super-wide viewing angle, precise contrast and absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and individually controlled by Picture Processor X1™ Ultimate. In addition to the processor, the A9G has Pixel Contrast Booster for more color and contrast in bright areas. As a result, the A9G provides premium picture quality approaching that of a professional-grade monitor, showing images and colors as they truly are, as the creator intended. The processor improves SD and HD content to near 4K HDR quality and shows 4K content in stunning clarity.

Acoustic Surface Audio+ provides a totally immersive sound experience with the sound coming from the entire screen, enveloping viewers in exciting new entertainment experiences, providing pictures and sound in perfect harmony. In addition, a TV Center Speaker Mode provides choice to use the TV as the center speaker.

For the ultimate in picture quality, the A9G pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail. The A9G HDR TVs also feature Netflix Calibrated Mode, IMAX Enhanced1, and Dolby Vision/Dolby Atmos to deliver the viewing experience just as the creator intended.

User Experience

The A9G OLED feature Sony‘s Android TV which supports a huge range of apps from Google Play™, including YouTube™, Netflix, Amazon Video and more for deep smart home integration (availability varies by region.) And making your TV and home even smarter, the A9G TVs have Google Assistant built-in. These TVs have built-in microphones that will free users’ hands. Viewers can simply talk to the TV using the Google Assistant to find what they quickly want, or to play TV shows, movies, and more. (Google Assistant availability depends on region). The TVs also work with popular smart speakers such as those from Google Home or Amazon Echo.

With smart speakers, users can control TV and stream content by simply using their voice – with more features to come later this year.

For even more user-friendly experience, a new easy to control smart remote enables viewers to control their connected devices such as cable/satellite boxes, Blu-ray disc player, game console (supported devices vary by region) without switching remote controllers. Also added to the smart remote is an RF so users can control the TV without pointing the remote. And a newly developed UI brings seamless and quick access to your favorite apps and settings.

New Sony TV models and key features:

MASTER Series A9G (65” and 55” models) 4K OLED TV (Price TBA. Availability 3rd Quarter 2019)

• OLED unprecedented black and televisions that faithfully convey the creator's intent that bring authentic color, and a wide viewing angle

• Feature Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing.

• Feature Pixel Contrast Booster, eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience with unprecedented black, authentic color and a wide viewing angle.

• Feature Acoustic Surface Audio+; two actuators and two powerful subwoofers deliver multi- dimensional sound that immerses you in a whole new entertainment experience. TV Center Speaker Mode provides choice to use the TV as the center speaker. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance.

• Slim wall mount design; it fits as close as a picture and blends effortlessly with your room.

• Feature Netflix Calibrated Mode that brings the creator's vision directly to the TV.

• Feature IMAX Enhanced1 that brings a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

• Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

• Hands-free voice search: find your favorite entertainment by simply talking to the TV.

• Easy to control smart remote; connect set top boxes and other devices via HDMI to your TV and control them all using one smart remote; a slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it easy to use.

• New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.

X950G Series (85”, 75”, 65” and 55” models) 4K TV (Price TBA. Availability 2nd Quarter 2019)

• Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.

• Feature full-array local dimming backlight with X-tended Dynamic Range™ PRO that ensures 6 times the contrast of conventional LED TVs.

• Feature Acoustic Multi-Audio by Sound Positioning Tweeters; with our Sound-from-Picture Reality experience, action and sound precisely aligned, your viewing becomes so much more immersive.

• Feature X-Wide Angle that minimizes the color change when seen from the side; view faithful shades and hue from wherever you watch the TV (available in 85” and 75” models).

• X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimize blur and even during fast-moving scenes, pictures stay true with no loss in brightness.

• Feature Netflix Calibrated Mode that brings the creator's vision directly to the TV.

• Feature IMAX Enhanced1 that brings a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced1 content.

• Dolby Vision™ brings scenes vividly to life for au.thentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

• Hands-free voice search: find your favorite entertainment by simply talking to the TV.

• Easy to control smart remote; connect set top boxes and other devices via HDMI to your TV and control them all using one smart remote; a slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it easy to use.

• New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.

X850G Series (85”, 75”, 65” and 55” models) 4K HDR TV (Price TBA. Availability 2nd Quarter 2019)

• Feature 4K HDR Processor X1™ reproduces more depth, textures and natural colors with Object-based HDR remaster.

• Feature Acoustic Multi-Audio by Sound Positioning Tweeters; with our Sound-from-Picture Reality experience, action and sound precisely aligned, your viewing becomes so much more immersive.

• Feature vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.

• Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

• Easy to control smart remote; connect set top boxes and other devices via HDMI to your TV and control them all using one smart remote; a slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it easy to use.

• New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.

X85G Series (49”and 43” models) 4K TV (Price TBA. Availability 2nd Quarter 2019)

• Feature 4K HDR Processor X1™ reproduces more depth, textures and natural colors with Object-based HDR remaster.

• Feature vibrant, expanded color with TRILUMINOS™ Display, further enhanced for colour accuracy.

X80G Series (75”, 65” and 43” models) 4K TV (Price TBA. Availability 2nd Quarter 2019)

• Feature X-Reality™ PRO picture processing upscales every pixel for exceptional picture clarity. As frames are analyzed, each scene is matched with our special image database to refine images and reduce noise – for a picture with incredible realism.

• Feature vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.

W6G Series (50”, 43”, and 32” models) 2K TV (Price TBA. Availability 2nd Quarter 2019)

• Feature X-Reality™ PRO picture processing upscales every pixel for exceptional picture clarity. As frames are analyzed, each scene is matched with our special image database to refine images and reduce noise – for a picture with incredible realism.

• Feature ClearAudio+ fine tunes TV sound for an immersive experience that seems to surround you.

• Renewed user interface for quicker network setup and easier search for content and apps.

• YouTube™ button on the remote control enables to access YouTube™ faster than ever on this internet ready TV.

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