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Tuesday, December 21, 2021

Sony sends love this holiday season with their Year-End Promo for your special gift for less!

2021 is such an eventful year that we can hardly notice we are about to cap it off. With everything you have been through this year, you deserve to treat yourself with a special gift. The good news? There’s a Sony Year-end Promo where you can cop Sony gadgets while still remaining on budget!

Sony Wireless Earphones/Headphones for the audiophiles

WH-100XM4, WF-1000XM4, and WF-C500

Calling all music lovers! This is the sign to finally gift yourself with Sony’s truly wireless earphones and/or headphones to level up your listening experience.

Ever want to just focus and remain unfazed while listening to music or binge watching during this holiday break? Be free from distractions and unwanted noise when you use the WH-1000XM4 wireless headphones or the WF-1000XM4 wireless earphones that feature a high-level active noise cancellation. The WH-1000XM4 now retails for P14,499, while the WF-1000XM4 is now priced at P11,999, that’s up to P5000 savings from its original prices.                                            

If you’re looking for more compact earphones with uncompromising sound, the newest WF-C500 can also be your sound trip buddy that saves you P700 and now retailing for P4,299. It also comes in four colors such as black, white, green, and orange.

Sony’s compact cameras for the content creators or hobbyists

If you’re looking to upgrade from your bulky DSLRs, you can never go wrong with the Alpha 7C, a compact and lightweight full-frame camera that delivers a powerful photo and video quality. Now priced at P100,999 for the body only and P104,999 for the kit package, you’re guaranteed to save more because it’s available in an installment scheme of up to 12 months—0% interest!

Meanwhile, if you’re a casual user looking for an easy-to-use compact digital camera, Sony’s ZV-1 is best gift for you. You can bring it anywhere without any complicated set-up—and just like that, you’re set to shoot! This month, you can get the ZV-1 for only P37,999 for the unit only and P40,999 for the grip package, on top of these cash discounts, you can also get a FREE 64GB SD card and a limited-edition windscreen and pouch.

For full catalogue of Sony cameras on promo, visit here.

Sony BRAVIA TVs for the binge-watchers


If your love language is quality time, may it be with your loved ones or even just to yourself, then the X80J BRAVIA TV is for you! Powered by Google TV™, the X80J provides ease of control when you switch from one show to another. With the use of voice search, your wish is X80J’s command, navigation has truly never been this easy. It’s also a 4K Ultra HD TV which lets you enjoy not only a high-definition screen but also a cinematic size for your viewing pleasure. The X80J BRAVIA TV is available in 55” at 48,199 and 65” at P62,999.

Bring the movie theatre experience to your home when you get the X85J BRAVIA TV this Christmas. Priced at P69,399, you and your family can indulge in its breathtaking 4K picture and multi-dimensional sound powered by Dolby Vision. For full catalogue of Sony BRAVIA TVs on promo, visit here.

Sony soundbar for a revamped entertainment and portable wireless speaker for the party enthusiasts

HT-X8500 and SRS-XP500

If you’ve been wishing for that cinematic sound experience as you binge watch on your favorite TV series or movies but don’t want to step out to the movie theaters just yet, why not complement your new Sony BRAVIA TV with the HT-X8500 soundbar. Get ready to be amazed to hear sound from all directions thanks to its 7.1.2. surround sound powered by Dolby Atmos, giving you that complete that movie theater experience. To cap it all off, the HT-X8500 will also be available with a P2,000 cashback this December 6-19 and can be yours for P17,999!

On the other hand, if you are looking forward to having a good time with friends as you have a jam session, a dance party or simply just listen to your favorite music, then the SRS-XP500 could be the ideal portable speaker for you. Priced at P16,999, the SRS-XP500 features a sleek and portable design with ambient lighting, wireless connectivity, auxiliary input and impressive 20-hour battery life, making it an ideal companion for small get-together sessions with friends.

For full catalogue of Sony soundbars and wireless speakers on promo, visit here.

‘Tis the season to reward yourself with something unique and of great value! Hurry, though, as these promos are only exclusive until December 31. Grab your newest gadgets from Sony Centres or Sony Authorized Dealers nationwide. Click here to locate stores near you or you may also check out Sony’s Flagship Store in Lazada and Shopee.

For more information of Sony’s To Me, From Me Holiday Deals, visit:

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Sunday, November 28, 2021

Sony Philippines announces pre-order availability of the newest Alpha 7 IV today

Rumors have been answered recently with the global launch of the newest addition to Sony’s Alpha line series, the Alpha 7 IV. Many have been anticipating on its price point since then—and now, the long-awaited price reveal has come! Sony Philippines announces its pre-order availability starting today until December 5.

Sony’s A7M4 is priced at P149,999 for the body only and P159,999 for the kit package. It also comes with a promo bundle of the 64GB Tough SD Card, extra NP-FZ100 battery, and a Sony Alpha Peak Design Cuff.

During the pre-order period, you also get additional promo combos of P10,000 discount on select Sony G Master Lenses and P4,000 discount on select Sony flashes on top of the current promotion! Checkout the catalog below for discounted price details of the lenses and flashes.

The Alpha 7 IV is Sony’s newest full-frame hybrid camera that goes beyond basic and made for the new generation of imagemakers. One of its most exciting features adored by many is its real-time eye autofocus that can detect humans, animals, and even birds’ eyes!

It also boasts of a high-precision stabilization unit and gyro sensors working together with image-stabilization algorithms to achieve up to 5.5 steps of shutter speed compensation, to maximize the high-resolution performance of the camera’s 33.0 MP image sensor.

Want to witness the power of this hybrid camera? Sony Philippines is currently conducting a pre-order kick-off with Sony Alpha Professional Jiggie Alejandrino and Sony Product Expert Nicco Valenzuela, so tune into Sony Philippines’ Facebook page now to witness a live demo to test the amazing features and capabilities of the Alpha 7 IV!

Don’t miss this limited chance to pre-order Sony’s newest full-frame hybrid camera. Hurry and go to the nearest Sony Centre or Authorized Camera Dealers nationwide, click here to locate stores near you or you may also opt to checkout in Lazada and Shopee.

For full pre-order details, visit here.

Stay in the loop on any updates, follow Sony Philippines on Facebook and Instagram.

*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Friday, November 26, 2021

Last three days for big discounts during Sony’s Camera Week on Lazada

Your most favorite week is almost over, check out your carts until November 28 to avail up to 50% OFF on select cameras and accessories from Sony!

For the vloggers out there, never get tired of a complicated and messy set-up again with the RX100M7 – a compact camera where you can set-up your vlog like a pro with its pro-level features for both stills and movies that meet the industry’s standards. Enjoy a P7,000 discount as Sony’s RX100M7 is now priced at P67,999 for the grip package and P63,999 for the unit only.

Meanwhile, if you’re looking for a starter camera for casual video shooting, Sony’s digital camera ZV-1 is the best one for you. It’s a lightweight, compact, and user-friendly camera that you can bring anywhere for a hassle-free shooting. You can get the ZV-1 for P37,999 for the unit only and P40,999 for the grip package – that’s 12% off its original price!

Select Sony accessories such as flashes and microphones are also discounted up to 30% off so you can complete your content creation essentials for a lesser price. See the catalog below for full information on respective price discounts.

Don’t miss this limited chance in getting that dream gear upgrade and check out your cart now because the Camera Week runs until November 28 only! Follow Sony Philippines’ Flagship Store in Lazada so you won’t miss out on their upcoming LazLives to claim exclusive vouchers and get more discounts!

For full information on Sony’s Camera Week line-up, visit here.

Stay in the loop on all promos and discounts and follow Sony Philippines in Facebook and Instagram.


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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Sunday, October 24, 2021

Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

 (MANILA, PHILIPPINES) – Sony today announced three new additions to its imaging line-up — the interchangeable-lens camera Alpha 7 IV (model ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor and two new flashes, the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The Alpha 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish.

“With the introduction of the Alpha 7 III, we set the baseline for what full-frame cameras should deliver and now it is time to redefine those boundaries,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The Alpha 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning that users will be able to capture exactly the content that they want, in whatever situation they find themselves in.”


Alpha 7 IV: Innovation never ends

The new Alpha 7 IV is the ultimate hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and workflow capability. The model was also developed with environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and the packaging with recyclable   materials and less plastic.


Outstanding image quality

With a newly developed 33MP full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.


Next level AF performance

The latest processing engine BIONZ XR™ used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps  with AF/AE tracking and a large buffer for a smooth shooting experience. Alpha 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds and animals’ eye for both still images and movies, in addition to humans. The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.


Evolved movie technology

The Alpha 7 IV inherits technology taken from real-world movie production including S-Cinetone™ - adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency.

To meet the growing need for precise AF performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist that supports focus transitions when using AF and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.


Advanced operability as a genuine hybrid model

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience. New to Sony’s line-up of Alpha cameras is a dual layer mode dial with the lower layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5- step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’  image stabilization helps optimum video shooting. They can also benefit from the 3.0-type 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.   

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.


Enhanced workflow capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and mobile application Imaging Edge Mobile™ is simplified via Bluetooth, and fast data transfer is possible by 5 GHz/2.4 GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.

What’s more, the camera has a range of new features to support live streaming and remote communication without the need of dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.


Designed with the environment in mind

According to Sony’s environmental efforts based on the "Road to Zero", environment was an important factor in the development of Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.


HVL-F60RM2 and HVL-F46RM: Powerful flashes to evolve Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm coverage and HVL-F46RM with GN 46 and 24-105mm are powerful wireless flashes that offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System through the flash and camera communicating in detail with each other.

Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM.

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1. When Alpha 1 is used with Sony’s flashes including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.


Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

- Flash parameters controlled directly from the menu of a compatible camera

- Flash control linked to camera face detection

- Automatic correction of white balance based on the color temperature information from the flash


Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility. 



The price and pre-order details of Alpha 7 IV, HVL-F60RM2, and HVL-F46RM in the Philippines will be announced soon. For a full list of specs and information, please visit The accessory (PCK-LG2) Screen Protect Glass Sheet for Alpha 7 IV will be available at the same time.

The camera is also compatible with the CameraRemote Software Development Kit (SDK).

Set your alarms tonight at 7pm for the live unboxing and first impressions discussion about the Alpha 7 IV with Sony Alpha Professional Jiggie Alejandrino and Sony Product Expert Nigel Laxamana.

The HVL-F60RM2 and HVL-F46RM flash will be available in the Philippines soon.


Product videos on the new Alpha 7 IV, HVL-F60RM2 and HVL-F46RM can be viewed below:

- Alpha 7 IV:

- HVL-F60RM2, HVL-F46RM:


*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
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